Despite securing a partnership with global tech giant HP, New Zealand's e-waste recycler Mint Innovation continues to face challenges in its home market. The company, which specializes in extracting precious metals from used electronics, has recently opened a recycling plant in Sydney, Australia. However, despite its success in attracting offshore business, Mint Innovation has yet to establish a commercial plant in New Zealand. This raises questions about the company's strategy and the potential reasons behind its lack of local presence. While the partnership with HP is undoubtedly a significant achievement, it remains to be seen whether it will translate into increased demand for Mint Innovation's services in New Zealand. The company's future success may depend on its ability to navigate the complexities of the local market and address the unique challenges it faces.
